It is a
known fact that on October 2015 Google has announced AMP as an open standard
for advertisers, which help pages get loaded on mobile phones at a lightning
speed. With the launch of Google AMP, an immediate need raised for companies to
make their mobile website AMP compliant. According to various researches, since
AMP’s official roll out, over 2 billion document over web has been made AMP
compliant, earlier it was just 600 million. Besides, it has been noted that
domains, which consists of AMP Web Pages has also increased to 900,000 including
major domain names such eBay, Word Press to name a few.
Pros and
Cons of Google AMP
Pros
Ø Mobile
content loads at a lightning speed which acts as a plus point to many web design companies
Ø The mobile
content may appear in a special carousal during organic search. This factor is
essential for web design service providers
Ø One of the important
factors for mobile natural search results is "mobile friendliness"
and you can't get friendlier than AMP.
Ø Implementation
of the changes required to make your mobile content "AMP friendly" is
fairly mild.
Cons
Ø It should be
noted that the load time doesn’t affect the page ranking. So if you are expecting
a better page ranking, your expectations will go vain
Ø You need to
have an elite team who need to implement the right strategy; otherwise effort
towards utilizing this benefit can’t be noticed. Sometimes, hiring a talented
web design agency works better who understand the importance of Google updates
and know when and where to implement the same
Ø One should
note that all content do not work for AMP. For instance, if your website is
completely focused on videos and contains less content, even after implementing
AMP, your webpage still takes time to load
How Does AMP
Affects SEO
Greater
click-through rate: If your content is shown in the carousel, it
will have substantially higher reach, which will improve the probability of a reader
visiting your site. Getting visitors to your website is a makes you win half of
the batter, and the carousel will positively help with that.
Increased
Brand Control: When content is shown in the carousel, it instantly gives readers
the feeling that it is of high calibre – for why else would Google show at the
highest point of their SERP?
In the event
that you get your content showed on the carousel, you'll help enhance your brand’s
power, which builds trust instantly. Trust is, obviously, imperative to catch
your leads.
A greater
increase in ad click through rate: As your AMPed content has more
perspectives and due to the brand expert that being shown in the carousel;
readers are substantially more influenced to tap on the promotions on your AMP
pages than on non-AMP pages.
Enhanced
User Experience
Despite the
fact that cell phones have been around throughout recent years, the online
experience can in any case be truly spotty. More than 50 percent of businesses
are performed on mobile – and a significant number of those pursuits are
performed locally while on the run.
Individuals using
smart phones don't have a similar time available to access a website as
individuals sitting before desktops. This implies they are more likely to go to
a site and hold up more than a couple of moments for it to stack.
By executing
AMP and getting content showed in the carousel, users can access your website
instantly with a very less and this can act as or cash point for many
businesses. In the event that they like what they find in the carousel, at that
point they can visit your actual website.
Eliminating
stacking time is the main advantage that enhances client portable experience. Websites
that aren't optimized for mobile use will take an unending length of time to
stack and will be shown dishonorably on littler screens.
Going by
these locales, which might stack extra illustrations and recordings, can gobble
up battery life and devour more portable information. At this point, readers
definitely maintain a strategic distance or go for the content that appears on
carousal.
