Brian
Reed the famous writer of Marvel comics, video games, and television shows,
musician and front-end developer once wrote,
"Everything is designed. Few things are designed well."
A well-written script for advertisement goes awry if the graphics don’t support the same.
And the same is true for any mailer or leaflet.
Even though we live in an era where everything is digital and consumers prefer videos to print-media, the importance of graphic designing still has not lessened.
Your consumers still would love to read about your brand, your products and services, and hence along with strong advertisement videos, you should look at creating compelling graphic designs for your advertisement campaigns and brochures.
Let’s look at five tips for graphic design which will change your brand identity
1. Eye-catching Imagery- Revolutionizing your brand image
 |
| Source: https://www.freepik.com/home |
When a reader flips through a newspaper, magazine or anything in print media, most of the times he or she stops at a page which has eye-catching imagery.
The slogan or tagline is equally important, however, the role of a graphic designer is even more crucial in the success of an advertisement campaign.
We are a reputed Graphic Design Company, and we will ensure that your brand image is created through eye-catching imagery at our design studios.
Whether you are focusing on increasing the sales of your product or services or you are going to launch a new line of business or product, the communication to your prospective consumers or existing ones should be very eye-catching.
Your advertisement has to stand out amongst the rest and it has to be strong enough to seduce your readers to read on.
2. Goal
and action going hand in hand- Long-lasting impact on your consumers
 |
| Source: https://www.freepik.com/home |
Many product design companies in spite of creating great visuals fail to create a mark through their marketing campaigns.
That is primarily because they are unable to link the goal and the design.
When you are setting out to create a design, you need to keep in mind the steps which you will need to complete the same. Always keep the viewers in mind and what they are looking for.
Keep in mind the “call to action” (CTA) statement too while designing the campaign.
Some examples of successful CTAs are- “Call Now!” or ''Refer your friends to get 50% discount'' or “Sign up for a FREE subscription” etc.
3.
Strong
tracking mechanism
Along
with launching your advertisement or marketing campaign, you need to track the effectiveness of the same.
Branding companies often forget to look at the statistics and check the ones which were the effective and successful designs.
Have some tracking tools in place to gauge your success.
There are many analytic tools which begin tracking once you hit
“post” as Facebook advertisements can accurately tell about the traffic to your
link.
If you are trying to measure the success of the graphic designers, then
launch a split testing.
This form of comparison will tell you which image was
more effective, and which video was viewed by more users.
For hard-copy materials where real-time analytics are not
available, you may choose to use a unique tracking phone number to record the number of enquiries which come to that line.
Again manual tracking will be a
tedious process and human errors will disrupt the tracking mechanism.
It is
preferred to have an automated IVR system to ensure that you track the
responses better and give a feeling to your consumers that they are dealing
with a professional organization.
4. Consistency in visual identity- Longevity of brand image
The
readers and viewers get confused if all your advertisements don't have the same
theme or brand identity.
For example, when Vodafone used the pug 'Cheeka', it
went consistent with all the campaigns and became an iconic brand recall
strategy.
The same way, going ahead with a great brand campaign project is
amazing; however, it is very important to maintain consistency in all the
visual elements.
All the ads in your print media, digital media, television and
radio advertisements should contain the same tone and visuals.
Our graphic design studio services will ensure that kind of consistency in all of your advertisement campaigns, product launches and push mailers.
5. Better brand
recognition and recall- Upward trend in sales figures
Brand recall is another challenge which most of the branding companies face.
Your recipients will remember about your products and services when you consistently communicate with them with materials which are based on the same style, fonts, logos, designs and character.
Even the smallest of changes for example of the colours or fonts
that define your brand will impact your consumer at a sub-conscious level.
The
process of easy memorization will be disrupted and the brand-recall for your
product will be blurred in the minds of your prospective buyers.
Our graphic design studio services are well versed with these nuances and ensure that brand recognition and recall is their top priority.
We at Pixerio know the importance of graphic designing and how it impacts your brand identity.
Being a reputed Graphic Design Company in Bangalore, we will ensure that our graphic designing team is completely committed to creating a strong brand image for your company.
